Purples
Mysterious, elegant, and full of character — Purples bring depth with a touch of drama.
From soft lavenders to moody aubergines, this palette moves between playful charm and rich intensity. Purples can feel dreamy and romantic, bold and artistic, or regal and commanding — always adding a layer of intrigue.
They pair beautifully with greens, neutrals, and metallics, making them the shades to choose when you want contrast, sophistication, or just that little spark of the unexpected.
#BCA1B9 | Pale Lavender A light, powdery purple with a rosy undertone. Soft and dreamy, perfect with blush, dove grey, or warm neutrals. |
#CEA2FD | Frosted Lilac A pale, fresh lilac with a subtle icy glow. Adds lightness and charm to any palette, pairing well with mint, soft grey, or neutral tones. |
#B683CC | Dark Lilac A muted yet rich violet with a vintage touch. Balances beautifully between pink and purple, working well with sage, oatmeal, or faded blues. |
#9C2A6B | Bright Plum A lively plum shade full of playful energy. |
#77495B | Smokey Aubergine A warm, earthy aubergine with a soft, balanced feel. Not too dark, not too bright — just right for an elegant yet accessible purple. |
#601B77 | Violet Aubergine A bold, powerful purple leaning clearly towards violet. Deep and intense without feeling heavy, it adds character and elegance while giving contrast to neutral or earthy tones. |
#3E1F47 | Midnight Plum A deep, dramatic purple that borders on black. Intense, striking, and full of character — not just an accent but a true anchor shade that instantly brings depth and drama to any design. |